# JOURNALIST OUTREACH — PITCH TEMPLATES BY TIER *Five tier-specific outreach templates. Each pitch under 200 words. Personalize the [journalist name], [publication], and [prior article reference] fields before sending.* --- ## TIER 1 — TECH PRESS *Target outlets: TechCrunch, The Verge, Decoder, Stratechery, Ben Thompson, Casey Newton (Platformer), Anil Dash, Anthropic's PR list, Wired.* **Subject:** First cause-coded MCP server — supplement brand routes 10% to anti-trafficking rescue Hi [first name], I read your [recent piece] on [agentic commerce / MCP / Anthropic / AI infrastructure topic] — wanted to flag a story that sits in that lane. Phrontis Performance Fuel is the first commercial supplement brand to ship at the Model Context Protocol layer (mcp.phrontisfuel.com), and every MCP response is cause-coded — when ChatGPT, Claude, Perplexity, or Microsoft Copilot query Phrontis on behalf of a user, the response includes structured mission-impact data alongside commercial data. 10% of every order routes to the rescue of trafficked children. It's a first in two ways: the protocol-layer integration is novel for the supplement category, and the mission-coded response schema doesn't exist on any other MCP server today. We're publishing the schema as an open-source spec for other cause-driven brands. Veteran-founded (U.S. Space Force officer · 12+ years of service), launching alongside Operation 250 on July 4, 2026. Happy to send the open-source spec, demo the MCP integration, or do a founder interview. 15-minute call this week? David Parker · Founder & CEO, Phrontis Holdings LLC phrontisfuel.com · mcp.phrontisfuel.com · press kit at phrontisfuel.com/press --- ## TIER 2 — FAITH PRESS *Target outlets: Christianity Today, Relevant Magazine, World Magazine, Christian Post, Plough, FCA media, faith-based athletic publications.* **Subject:** Veteran-led supplement brand funds rescue of trafficked children — launches July 4 Hi [first name], Your piece on [recent topic — likely faith + activism, anti-trafficking, family business, athletic ministry] resonated with how we've been thinking about the work at Phrontis. I'm a U.S. Space Force officer building Phrontis Performance Fuel — an operator-grade supplement brand where 10% of every order routes to the rescue of trafficked children. 5% goes to organizations doing the rescue work (Tim Tebow Foundation, Operation Underground Railroad, Polaris, Thorn). 5% goes to customer-selected partner organizations — including churches, FCA chapters, faith-based veteran organizations. The story angle that's resonated in early conversations: the company was named *Phrontis* — a Greek word meaning *the guardian who protects those who cannot protect themselves yet* — before we knew what the mission was. Senate Judiciary testimony in March 2026 surfaced the numbers (57,000 American children sitting in trafficking databases), and the brand's purpose became clear. We launch Operation 250 on July 4 alongside the partner ecosystem. The brand isn't gated through theology, but we welcome faith partners as a core tier — sermon kits, bulletin inserts, and quarterly impact reports for partner churches. Open to an interview or to walk you through the partner network architecture. Press kit at phrontisfuel.com/press. David Parker · phrontisfuel.com --- ## TIER 3 — CONSERVATIVE PRESS *Target outlets: Fox News, Daily Wire, Newsmax, The Federalist, Washington Examiner, National Review, military and veteran-aligned publications.* **Subject:** Active-duty Space Force officer launches supplement brand funding child rescue — bipartisan support Hi [first name], Your reporting on [recent piece — likely anti-trafficking, military entrepreneurship, family-business, Tim Tebow / OUR / Polaris coverage] caught my attention. I'm an active-duty U.S. Space Force officer (separating August 2027) launching Phrontis Performance Fuel — an operator-grade supplement brand where 10% of every order funds the rescue of trafficked children. Half routes to a quarterly rotation of anti-trafficking organizations. Half routes to community partner organizations chosen by the customer — including police, fire, military unit MWR programs, and veteran service organizations like Mission 22, Team RWB, Travis Manion, Gary Sinise Foundation, and Folds of Honor. The launch coincides with America's 250th birthday — July 4, 2026 — through Operation 250, a nationwide event series at military installations and veteran communities. The legislative tailwind: the bipartisan Renewed Hope Act of 2026 (H.R. 6998, Lee R-FL + Wasserman Schultz D-FL). Senate Judiciary testimony in March surfaced the crisis numbers — 57,000 unidentified American child victims, 338,000 American IP addresses trading abuse material in the last six months. Veteran-owned. Clinical doses every ingredient. Informed Sport per-batch certification. Active-duty pricing 20% off. Interview, founder profile, or product review — happy to set up whichever works. David Parker · phrontisfuel.com · press kit at phrontisfuel.com/press --- ## TIER 4 — MAINSTREAM PRESS *Target outlets: NPR, The Atlantic, NYT (business section), Bloomberg, Fast Company, Inc., Forbes, Axios, Semafor.* **Subject:** New supplement brand routes 10% to anti-trafficking — structural commitment, not marketing campaign Hi [first name], Your piece on [recent topic — likely cause marketing, supplement industry, agentic commerce, family business, founder profiles] is close to the lane I'm reaching out about. Phrontis Performance Fuel launches in Q3 2026 with a structural commitment that's unusual in the supplement category: 10% of every order routes to the rescue of trafficked children. Not "at checkout, customers can choose to donate." Not "we'll send a percentage to charity eventually." Structurally. Every order. Half goes to a quarterly rotation of anti-trafficking organizations (Tim Tebow Foundation, Operation Underground Railroad, Polaris, Thorn). Half goes to customer-selected partner organizations across five tiers — churches, fire stations, Rotary clubs, gyms, and any community group of 25+. The launch sits at the intersection of three converging trends: (1) cause-coded commerce as a business model not a marketing layer, (2) agentic commerce — Phrontis is the first supplement brand at the Model Context Protocol layer, making the brand discoverable by AI agents, and (3) the supplement category's reckoning with proprietary-blend opacity (Phrontis publishes every dose at exact milligrams, per-batch Certificate of Analysis at phrontisfuel.com/lot/{lot-number}). Founder is an active-duty U.S. Space Force officer with 12+ years of service. The Senate Judiciary subcommittee testimony from March 2026 — 57,000 American children in trafficking databases, bipartisan Renewed Hope Act response — is the inflection point that reshaped the brand's mission. Founder interview, business-model deep dive, or category analysis — open to whatever angle fits your beat. David Parker · phrontisfuel.com · press kit at phrontisfuel.com/press --- ## TIER 5 — ANTI-TRAFFICKING ADVOCACY PRESS *Target outlets: anti-trafficking-focused publications and journalists, Polaris Project comms, Tim Tebow Foundation press, OUR communications, Thorn comms, child-protection trade press.* **Subject:** New commercial partner funding 4 anti-trafficking orgs structurally — quarterly rotation, audited Hi [first name], Your coverage of [recent anti-trafficking news / hotline statistics / specific organization] is what brings me to your inbox. I'm launching Phrontis Performance Fuel — a supplement brand routing 10% of every order to the rescue of trafficked children. The structure that may be useful for your readers: half of the allocation rotates quarterly across four established organizations — Tim Tebow Foundation (Q1), Operation Underground Railroad (Q2), Polaris Project (Q3), Thorn (Q4). The rotation exposes commercial customers to the full ecosystem rather than over-indexing on any single organization. Quarterly impact reports flow directly to each recipient. The other half routes to customer-selected partner organizations — churches, police and fire departments, civic clubs, gyms, community groups. The structure converts a customer purchase into structural funding for both the rescue organizations doing the work AND the community organizations serving the same audience. Three commitments that matter for advocacy press: - The Phase 3 Trafficking Awareness AI Assistant explicitly does not ship without formal Polaris Project partnership. AI guidance in active trafficking situations can endanger victims. - Live transparency dashboard at phrontisfuel.com/impact updates within 24 hours of each order. - Year-end audited financial summary published every January. The founder is an active-duty U.S. Space Force officer who watched the March 2026 Senate Judiciary testimony and reshaped the brand around the rescue mission. Launches alongside Operation 250 on July 4, 2026. Happy to provide additional detail on the quarterly rotation, partnership terms, or transparency commitments. David Parker · phrontisfuel.com · press kit at phrontisfuel.com/press --- ## FOLLOW-UP CADENCE - **Day 0:** Initial pitch sent - **Day 7:** Single follow-up. "Following up on my [date] note — happy to make this easier. Quick yes/no on whether the angle works for your beat would be appreciated." - **Day 14:** Final follow-up. "Last note from me. If now isn't the right moment, that's fine — I'd just appreciate knowing so I can update my list." - **Day 21:** Deprioritize. Move to "future" list, do not reopen unless they reach out. --- ## CUSTOMIZATION NOTES Every pitch must include: - A specific reference to the journalist's prior coverage (proves you've done the work) - A specific angle that matches their beat (not a generic press release) - A clear ask (interview, demo, deep dive, founder profile) - A timing offer (15-minute call this week / next week) - A link to the public press kit at phrontisfuel.com/press Every pitch must avoid: - Generic mass-list language - Religious gate words (Kingdom, biblical, gospel, etc. — even when pitching faith press, lead with mission language) - Partisan gate words (woke, MAGA, family values as code, etc. — even when pitching conservative press, lead with bipartisan framing) - Marketing puffery ("revolutionary," "disrupting," "game-changer") - Length over 200 words *Last updated: May 14, 2026.*